Modern digital marketing involves targeting a specific audience and being conversational and personalized. The concept of Data-driven and Programmatic Marketing using Artificial Intelligence was considered a bold and aspiring concept not long ago. As of now, these are the most preferred digital marketing strategies for 2025. Also among the top priorities for various online business owners in the year 2025 will be Social Media Marketing, Content Marketing, Search Engine Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing, and Video Marketing.